social
got2be
Together with German fashion influencer Vivien Blotzki, we produced a video for a social campaign by got2b, which is based on the brand's mission to encourage people and express their authentic nature. The aim of the video was to present got2b's products as indispensable tools to create unique and stylish hairstyles, whether for everyday life or for special occasions.
result einfach mal klicken ;)
problem
got2be stands for self-confident and unusual styling. Uncensored and in the middle of life. The requirements for the social campaign were to take up exactly these values, creatively implement them and further consolidate this brand image.
lösung
The focus was on presenting the styling products in a creative and varied way. After an extensive brainstorming phase, the concept was born. This should combine looks for everyday life and hairstyles and show how fantastic results can be achieved with little effort and on the go. the content should be professionally produced and yet approachable. So we did what we do best. conjure up something special from everyday situations.
zeitraum
2 weeks
zielgruppe
Customers | Followers
Budget
komplexität
redbull's
5
powernap's
2
nachtschichten
1
espressi
5
farben
statement
The collaboration with Got2b and fashion influencer Vivien Blotzki was a highlight for our team. It was an inspiring experience to work together to develop a concept that focuses on authenticity and style. We were impressed by the dynamism and creative ideas that emerged from our brainstorming sessions. This energy was transferred directly to the campaign video.
- small.studio