EPIC & I

The old website showed significant potential for improvement. With a more traditional look and long loading times, it was difficult to keep visitors' attention. The projects and content were somewhat cluttered, which affected usability. Loading times were challenging, and texts tended to be too long and cluttered. Overall, there was an overflow of information and there was a lack of effective SEO optimization. Maintaining the old CI while still creating something new and fresh was a particular challenge.

During the revision of the website, all images and texts were optimized both in terms of performance and SEO. The previous references were structured and entered into a CMS database. To give visitors an easier way to sort references, a filter system was integrated. A more user-friendly site structure and condensed content now provide a more pleasant user experience. Various micro-animations and interactions add a playful element to the website and increase user loyalty. In addition, we have included illustrative presentations of competencies, which clearly convey the strengths of the website to the user. We paid particular attention to the development of an individual CI. This includes mechanical fonts and buttons that give the design a modern and unique twist. The new design language runs seamlessly throughout the website and has been carefully adapted to the existing CI. At the customer's request, the font was also converted to monospaced, which gives the design a contemporary touch.