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Dyson
Dyson - more than just vacuum cleaners! Dyson Haircare values innovation, health, comfort, professional quality and adaptability. The lifestyle it embodies is one that tries to combine cutting-edge technology with the necessary flexibility to meet the diverse styling needs of customers
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problem
The Dyson Supersonic & Corrale styler should be presented in a summer context to show that unusual hairstyles can be created quickly and without much effort, even on the go. Quick hair styling for a shiny look without heat damage. It should illustrate how they work and use them and be linked to a summer lifestyle.
lösung
As part of the Dyson summer campaign, we created a video that combines the two star products with a summery lifestyle and flexibility in styling. The video was intended to provide an insight into Vivien Blotzki's styling routine and authentically show their area of application,
zeitraum
3 weeks
zielgruppe
customers/followers
Budget
komplexität
redbull's
4
powernap's
3
nachtschichten
2
espressi
4
farben
statement
Working with Dyson was a fascinating experience, which once again gave us the opportunity to demonstrate our creativity and technical understanding. Dyson, known for its innovations, not only in vacuum cleaners but also in haircare, offered us a unique platform to combine cutting-edge technology with lifestyle.
- small.studio